OVERVIEW
Designed a series of e-commerce product visuals to support online promotions and improve product presentation across digital platforms. The designs focus on clearly communicating key product benefits and offers while maintaining visual consistency with brand guidelines.
Designed a series of e-commerce product visuals to support online promotions and improve product presentation across digital platforms. The designs focus on clearly communicating key product benefits and offers while maintaining visual consistency with brand guidelines.
APPROACH
Developed clean and structured layouts using strong typography, product-focused imagery, and high-contrast promotional elements to enhance visibility and support conversion. The visuals were optimised for clarity and quick scanning, ensuring effectiveness across different digital placements.
Developed clean and structured layouts using strong typography, product-focused imagery, and high-contrast promotional elements to enhance visibility and support conversion. The visuals were optimised for clarity and quick scanning, ensuring effectiveness across different digital placements.
Scope of work included finding images, enhancing and optimizing images to achieve a consistent visually appealing look that aligns with brand aesthetics (incl. colour and lighting correction, size, and resolution), manipulating images, and adding graphic elements(such as icons, typography, promotional tags, and feature highlights) to effectively showcase the product’s key features while maintaining a strong and consistent brand identity.
